How to Raise Money for a Cause

Raising money for a cause is something that most of us will have to do at some point or other. If you are a very charitable individual then perhaps you will do this of your own volition and stand in the street with fliers and free gifts in an attempt to get people to donate. On the other hand, if it’s a cause you believe very strongly in because it hits close to home, then you might similarly decide to devote some time to helping the cause.

But for many of us raising money is something we do when we are doing an event. Many charities for instance will pay for you to go skydiving, or get you a place to run in a marathon, but only if you raise a certain amount of finance in return. While this is a mutually beneficial situation, it can also be a little stressful if you have a large figure you have to raise and not much time to do it in. Many of us feel shy to ask friends to donate money when we are well aware that they probably already donate to charities of their choice, and that they also have their own financial problems to bear in mind. To many people it might feel like you’re asking them to donate you money just so that you can go skydiving…

However if you use the right strategies and you know how to go about it, you can make this challenge a lot more achievable and you can make the whole process much less stressful. Here we will look at some suggestions for how you can raise money for an event/charity and come out of it with your friends still talking to you.

1. Know Your Target

First of all, it is important to know what your target is. You might have been given a target by the charity, but if not you can still choose one of your own to work toward. This way you can work toward something and you can break it down a lot more easily.

2. Break it Down

Now break your target down into achievable goals. For instance, if you have to raise $2,000 then simply that’s 200 people you need to ask for $10. Suddenly this feels a lot more achievable. Write a list of 200 people, or better 250 people, you know who you wouldn’t feel bad asking for $10. And remember that this money is going to a good cause still. Now phone these people up and ask them politely and genuinely if you can have the $10. You’ll find a couple of people say no, but a couple of others will be willing to give you more.

3. Create a Website

You need some kind of ‘hub’ from which you can promote your cause and one of the best ways to do this is by creating a website from which to advertize your plight and the charity. Here you can inform people about your chosen cause, blog about your training, and generally keep people in the loop as to what’s going on.

4. Create a Payment Method

Some people will be happy to give you cash, but if you don’t have some kind of online payment method then you will be missing out on a huge number of people that live in other parts of the country or abroad or that you forget to collect payment from. If you have an online hub you’ll be surprised who will donate money and it will probably come from surprising sources like old school friends you haven’t seen for a long time.

5. Promote Your Site

Now with your site and payment method uploaded you need to start promoting. The best way to do this is by linking to it through social networks like Facebook, Twitter and Tumblr. It also of course doesn’t hurt to use other methods of promotion if you have them – for instance a website.

6. Create Events

You can create a wealth of events that you can ask your friends to and promote from your site. For instance you can have a wine and cheese evening and ask anyone who attends to bring $10 toward your charity. This way they are getting something out of it and it’s a way that you can convince some people to pay more than once.

7. Create Competitions

Better yet are competitions. If you do a raffle or lottery for instance then it will be very easy for you to get $10 from people and then to give 50% of the money raised to the winner and the other 50% to the charity.

8. Create Games

Games are also ideal. For instance you can have a poker night where half the proceeds go to the winner and half to charity. If you regularly play poker anyway then this will feel little different to the people playing. Alternatively pin up some numbers on a dart board and get people to throw darts at them – they then pay the amount they hit.

9. Sell Services

In your office you can easily raise money by auctioning your services as a masseuse, or as an errand boy/girl.

10. Ask People to Pass Your Message On

You can also ask people to pass your message on to others they know. Send an e-mail to your parents for instance and ask them to circulate it among their friends. Similarly ask your brothers and sisters to circulate it among the people they know, and your partner to do the same. This way people you don’t even know will donate money as a favor to those people.

11. Do Challenges

You can also do other challenges for money that your sadistic friends might find more interesting/amusing. This could mean waxing your head, it could mean eating an entire block of cheese or it could mean saying inane things to strangers on nights out.

12. Make Bets

If you win then they give to charity, if you win then you’re designated driver/you give them a massage/you buy the next round.

13. Sell Items

A car boot sale is a great way to raise money, and if people know the money is going to charity then they will be more likely to buy and less likely to haggle the price down than they otherwise would.

14. Cut Profits

If you have multiple income streams then you can always say that one of them is going toward charity. For instance if you sell a self published book you can give all the proceeds to charity for the next few months. It will also help your book to sell a lot more copies meaning you gain exposure from the deal too.

1 comment

  1. Melissa Reply
    May 20, 2012 at 11:56 am

    Hi, I am going to raise money for the St. Judes hospital if anyone wants to help.

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