Water Filter Comparisons: ZeroWater VS Brita

Filtering water is something that many people are interested in. In theory, this can help to remove heavy metals, dangerous microorganisms and a number of other toxins to thereby make water cleaner and healthier to drink in large quantities. Other people simply enjoy the taste of filtered water more than water straight from the tap and this is also a good reason to keep a filter on your kitchen countertop.

But while filter pitchers can certainly be effective tools in improving the purity of your water, knowing which one to pick can be a bit of a minefield. Brands include Brita, PUR, Clear2o, ZeroWater, Mavea and others and each provides a number of different advantages over the others.

Let’s take a look at the two major players then and see which comes out on top…

The Basics

If you’re looking to filter water, then either ZeroWater or Brita will do the trick. Brita works by using a coconut-based activated carbon with ion exchange resin. This should be capable of removing chlorine, zinc, copper, mercury, cadmium and more according to the official website.

ZeroWater meanwhile boasts a ‘five stage’ filter, which is similarly capable of removing toxins and heavy metals. Like Brita, this comprises of activated carbon and an ion exchange resin. The additional three stages however are rather vague going off of the website, with the website simply stating:

“Three additional stages are included to remove other impurities and to ensure your water receives the appropriate amount of treatment time.”

Making Your Choice

These two products then are rather similar in action and both should provide a thorough enough filtration process for your water. Both are BPA free and both rely on fundamentally the same technology. That said, the efficiency of the ZeroWater should theoretically be greater owing to the additional filtering stages (despite the lack of concrete information on what those might be). What’s more, ZeroWater also includes a TDS meter which allows you to ensure that the filtering is at an acceptable level.

This extra filtration comes at a price however. ZeroWater takes longer than Brita to process and the result is water with less taste. Bear in mind that the more you remove elements from your water, the less of a taste it will have. Some users have also claimed that ZeroWater is harder to clean and that it thus has something of a ‘fishy taste’ after a few weeks of use. ZeroWater filters also cost more as compared with Brita.

Overall then, ZeroWater is the more thorough of these two brands and is probably the best choice for those who want the very highest level of filtration. Then again, Brita will still provide an acceptable level of filtration while retaining the taste of your water better. For most people, this will be a good starting point owing to the lower entry cost.

1 Comment

  1. Not thorough enough. Failed to consider many other factors of water filtration. Unscientific, just standing on a soap box type of talk. Unconvincing; reach "conclusions" without presenting enough evidence. Poorly written. For a magazine that markets itself as Health Guidance, a real disappointment.

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